Our purpose is to make food that people can enjoy and feel good about themselves.
The Smart Organic story is a tale of dynamic changes, inspiring wins and encouraging losses, overpowering lessons learned.
What started as a small family-owned store in Sofia in 2008 is today driving small and big changes towards cleaner and happier living across country borders and demographies.
An enthusiastic, perceptive pioneer is now the beating heart of a not-so-small ecosystem.
With time our scale keeps changing – our geographical reach is expanded, our portfolio is enriched, our teams are maturing and aiming higher. However, the Smart Organic philosophy and underlying principles we plan and operate by daily remain unchanged.
A kind-hearted business aiming to always act and react with an understanding of consumers’ needs, to offer meaningful alternatives and, ultimately, improve lives.
