Our Story

2017

Launch of the Bett’r brand – the guilt-free alternative to mass-market snacks.

2016

Launch of Kookie Cat – organic, vegan, gluten-free, sugar-free cookie.

2015

Roobar is listed in major European retailers.

2014

Installation of first packaging machine for zip-lock bags.

2013

Export sales grow intensely, already reaching major European markets.

2012

Launch of Roobar. Today the brand is sold in 50 countries on 4 continents.

2011

Installation of the first packaging machine for organic grains, seeds, nuts and pulses.

2010

Established distribution network for organic food products in Bulgaria.

2009

First store in Sofia. Main focus – import and wholesale of organic products.