ROOBAR is a 100% organic raw food bar with superfoods. ROOBAR has simple formula of just a few unique ingredients and is both healthy and delicious. Our first series – ROOBAR energy bars – consists of 9 products while our new protein bars series has 2 products. ROOBAR is being sold in organic and health food stores, supermarkets, gas stations, travel retailers, cafes, vending machines, fitness and yoga studios all over the world.
ROOBAR is produced by Roo brands ltd. – a subsidiary company of Smart Organic (51% stake). Other founding partners of the company are Anita and Kalin Klasanov. Smart Organic is distributing the products of Roo brands throughout Europe and the Middle East, while North America, Asia and Australia are covered directly by the export sales team of Roo brands. Roo brands also produces organic raw bars under private label. In 2014 we sold more than 3 million bars.
Organic raw food bar with superfoods
Simple formula of just a few unique ingredients
Healthy and delicious
100% energy for the body and mind