News

We are pleased to announce that Smart Organic has recently acquired 49% of Roo Brands, the manufacturer of Roobar and Kookie Cat, thus continuing the journey as its sole owner. Yani Dragov remains CEO of Smart Organic and its daughter companies, which also include...

This week we are looking forward to the most important trade, sourcing and trend platform for the international food industry – ANUGA. Over 7400 exhibitors from 107 countries will gather in Cologne, Germany, between 07.-11.10. to showcase their work, meet and exchange...

It seems that 2017 will be another very exciting year for Smart Organic. We are happy to announce that the company has acquired a 25% stake in the local hot sauce maker, Chilli Hills Farm. “Chilli Hills has tremendous development potential. Their product offerings are...

The biggest exhibition for organic products in Europe – BIOFACH 2016 took place in Nurnberg from 10th till 13th of February. For a fifth year in a row Smart Organic was one of the exhibitors at the fair. This year the company was presented on three different stands –...

The organic trade meets at the organic exhibition in Nuremberg from 10 – 13 February 2016. Organic is more than a label or certification: organic stands for quality and conviction – for the responsible use of nature’s resources. BIOFACH in the Exhibition Centre...

Bulgaria’s leading producer and distributor of organic food products Smart Organic took part in the “International Green Week 2016” exhibition in Berlin, Germany. The company, which produces the organic raw bars “Roobar” as well as a portfolio of packaged superfoods...

In the beginning of February Smart Organic published its annual report for 2015. Its sales grew 97% year-on-year to BGN 16.8 million. This growth was triggered by new markets penetration, as well as by the strengthening of the company’s position in the markets it is...

Roo’Bar is the most innovative and successful brand of Smart Organic. Since its founding in 2012 until now it spread over five continents and in over 40 countries. Roo’Bar offers 11 different flavors of raw vegan bars, and recently two new protein dessert. Made with...

Wooden Spoon offers 100% natural sun care without preservatives, allergens and synthetics. The products are based on organic oils and are extremely gentle to the skin. There are two versions with SPF 30 and 50 and they contain cocoa butter, shea butter, coconut...