News

Staying up-to-date as the Smart Organic story unfolds

Smart Organic Has Acquired Roo Brands

Smart Organic Has Acquired Roo Brands

We are pleased to announce that Smart Organic has recently acquired 49% of Roo Brands, the manufacturer of Roobar and Kookie Cat, thus continuing the journey as its sole owner. Yani Dragov remains CEO of Smart Organic and its daughter companies, which also include...

Time to Taste the Future!

Time to Taste the Future!

This week we are looking forward to the most important trade, sourcing and trend platform for the international food industry – ANUGA. Over 7400 exhibitors from 107 countries will gather in Cologne, Germany, between 07.-11.10. to showcase their work, meet and exchange...

Biofach 2016 – Meet you there!

Biofach 2016 – Meet you there!

The organic trade meets at the organic exhibition in Nuremberg from 10 – 13 February 2016. Organic is more than a label or certification: organic stands for quality and conviction – for the responsible use of nature’s resources. BIOFACH in the Exhibition Centre...

Smart Organic Participates in Organic Foods Exhibition in Berlin

Smart Organic Participates in Organic Foods Exhibition in Berlin

Bulgaria’s leading producer and distributor of organic food products Smart Organic took part in the “International Green Week 2016” exhibition in Berlin, Germany. The company, which produces the organic raw bars “Roobar” as well as a portfolio of packaged superfoods...

2015: Another year of success for Smart Organic

2015: Another year of success for Smart Organic

In the beginning of February Smart Organic published its annual report for 2015. Its sales grew 97% year-on-year to BGN 16.8 million. This growth was triggered by new markets penetration, as well as by the strengthening of the company’s position in the markets it is...

Roo’Bar with new protein bars

Roo’Bar with new protein bars

Roo’Bar is the most innovative and successful brand of Smart Organic. Since its founding in 2012 until now it spread over five continents and in over 40 countries. Roo’Bar offers 11 different flavors of raw vegan bars, and recently two new protein dessert. Made with...

Wooden Spoon with sunscreen protection products

Wooden Spoon with sunscreen protection products

Wooden Spoon offers 100% natural sun care without preservatives, allergens and synthetics. The products are based on organic oils and are extremely gentle to the skin. There are two versions with SPF 30 and 50 and they contain cocoa butter, shea butter, coconut...