We’re looking for people who understand and support our mission to transform the high quality clean food products from luxury to accessible good.

You can see our current vacancies here:


We are Smart Organic – producers of organic products for anyone who is health-conscious and wants a boost of long-lasting energy.

As a team, what drives us forward is the belief that we are creating something extraordinary – accessible and clean food, made from high quality ingredients and a whole ton of love for the people who consume it and the nature surrounding them.

Our brands Roobar, Bett’r, Kookie Cat, Dragon Superfoods are distributed in more than 50 countries. We have achieved our success thanks to our team of more than 250 employees, who put a lot of passion and love into the work they do.

As a part of the Smart Organic team, you could play a significant role in shaping the future of the organic business. Here, your work makes a great impact every day!

Currently we are looking for a:

Head of Marketing

Our marketing manager will be responsible for developing, implementing and executing strategic marketing plans for our brands. The person we are looking for should be a great business leader with extraordinary communication skills.

What will be the role?

  • Lead and build a high-performance team;
  • Develop the marketing strategy in line with company objectives;
  • Improving the company’s brand image;
  • Analyzing data, market trends and developing company processes towards higher efficiency and profitability;
  • Oversee the planning and execution of all marketing events;
  • Be in charge of marketing budget and allocate/invest funds wisely.

What you’ll need to succeed?

  • Think and act strategically;
  • Manage employee performance;
  • Analyse / solve problems and make effective business decisions;
  • Act with integrity, honesty and professionalism;
  • Anticipate and manage change;
  • Focus on results;
  • Proven work experience in the role of Marketing Manager/Head of Marketing;
  • Fluency in English (C1). 

What you’ll get in return?

  • Opportunity to work for а socially responsible company;
  • Various and challenging projects;
  • Competitive remuneration package;
  • Additional Health Insurance
  • Additional Vacation Days
  • Yoga in the office and stress-free exercises;
  • Stolova by Roobar where you can have delicious and healthy food.

and of course …a Great Team!

Why Smart Organic?

You will become part of a pioneer in the organic industry where healthy living and sustainability are our key motivators. We are creating an encouraging working environment for all of our colleagues and we appreciate and value open-mindedness, enthusiasm and responsibility.

Are you ready to take the challenge? Go for it. Apply now.

All applications will be treated as strictly confidential.

Only short-listed applicants will be contacted.


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Our employees are our best asset. That’s why we make sure that they are happy, motivated and inspired.

We support employees’ personal and professional growth by providing them with:

  • Business and soft skills trainings;
  • Personal development practices such as yoga classes, breathing courses and sport card;
  • Additional health insurance;
  • Our organic products at special prices;
  • Fun with colleagues at team buildings, parties, sport activities.

Our Team

Our team comprises of talented professionals, devoted to creating innovative and high quality organic products. Together, we aspire to open the path of healthy lifestyle and protected environment for everyone.

Yani Dragov


“The pain pushes you until the vision pulls you.”

Yani Dragov founded Smart Organic when he was 28 years old. Today the company is Bulgaria’s biggest organic food product distributor.

Yani graduated with a degree in Economics in Germany and worked in finance for several years before starting a business of his own.

Yani is a vegetarian and a true fan of sustainable and healthy lifestyle. He begins each day with yoga and meditation for a strong intuition and business focus.

Ralitsa Yordanova

Operations Manager

“Don’t stop climbing.”

Boryana Todorinska

Product Manager

“Great progress can be made only by ideas which are very different from those generally accepted at the time.”

Perry Nickelston



Dragomir Tsvetanov

Head of Bulgarian Sales team

“Success is walking from failure to failure with no loss of enthusiasm.”

Winston Churchill

Philip Georgiev

Head of Export Department

“Keep Walking.”

Milen Tsankov

Sales Manager, DE, CH, AT, FI, PL, RU

“Don’t panic, we’re organic.”

Gabriela Topuzova

Sales Specialist, SE, NO, DK, EE, LT, LV, HU, IS

“Don’t find customers for your product, find products for your customers.”

Seth Godin

Plamena Arnaudova

Business Development Expert

Ralitza Angelova

Marketing Manager

“The consumer is not a moron; she’s your wife. Don’t insult her intelligence.”

David Ogilvy

Veronika Mihaylova


Daniel Yordanov

Warehouse Manager

Ivan Milev & Elitza Stancheva

Production Department

“Motivation is what gets you started. Habit is what keeps you going.”

Jim Rohn

Dobri Dobrev

Finance Specialist

“Success usually comes to those who are too busy to be looking for it.”

Henry David Thoreau

Tsvetelina Dinkova

Logistics Specialist

“Smiling makes life better.”

Nikoleta Mincheva & Ivayla Klimentova

Quality Department

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

Steve Jobs

Ivan Ivanov & Borislav Hristov

Bulk Traders

“Your most unhappy customers are your greatest source of learning.”

Bill Gates

Lora Dobrevska & Neli Markovska

HR Specialists

“Great vision without great people is irrelevant.”

Jim Collins