Smart Organic Has Acquired Roo Brands

Jul 25, 2018

We are pleased to announce that Smart Organic has recently acquired 49% of Roo Brands, the manufacturer of Roobar and Kookie Cat, thus continuing the journey as its sole owner. Yani Dragov remains CEO of Smart Organic and its daughter companies, which also include related trading enterprises in Germany, Romania and the USA.

“The two organizations have always worked very closely and that will remain unchanged. We’ve always embraced common causes, pursued common goals, followed a common vision – all tied to promoting healthy and delicious organic foods,” our CEO summarizes and elaborates that “Our mission has not changed throughout the years and it will not change now. This acquisition will lead to various synergies via the integration of teams and responsibilities – it will be a structural evolution that will boost efficiency of numerous processes and functions.”