Smart Organic successfully introduced innovative products at BIOFACH 2016

Feb 17, 2016

The biggest exhibition for organic products in Europe – BIOFACH 2016 took place in Nurnberg from 10th till 13th of February. For a fifth year in a row Smart Organic was one of the exhibitors at the fair. This year the company was presented on three different stands – one for the raw bars under the brand Roobar, one entirely dedicated to new products and a cosmetic stand at the Vivanes – the hall for innovations in organic cosmetic.
Most interesting for the visitors were the new innovative products which Smart Organic introduced – Apple Chia Cider, Sachets with Superfood Mixes for single use and vegan cookies Kookie Cat, which were tasted at the stand. With its unusual and refreshing taste the Apple Chia Cider quickly turned into visitor’s favorite choice. On the other side, the Vegan cookies Kookie cat were winning new fans due to their fantastic taste and catchy packaging design. Smoothies made of the sachets with superfoods mixes and the new tastes of the raw bar line Quin Bite were tasted as well. All products are due to be launched worldwide as of 1st of April.
This year again the Roobar raw bars established themselves as the best recognized brand and the first choice in their category. The fans of Roobar were queuing up to visit the stand of their favorite brand during all four days of the expo.
The cosmetic brand Wooden spoon received a positive feedback as well. The brand was presented for the first time at an exhibition of this kind. Created according to a proverb saying “If you don’t eat something, you don’t put it on your skin”, Wooden Spoon fascinated all visitors as the only edible cosmetic presented at Vivanes .

This year BIOFACH hit a record number of visitors – 48 000 people from 132 countries. There were 2 544 exhibitors at the expo, 245 of which were showcasing their products at the cosmetic hall Vivanes. BIOFACH is a leading international event presenting innovations and trends in the organic food and cosmetic field at a global scale.